From Italy’s iconic fashion districts, founder and CEO Clio Barcella has brought ClioK across borders to grace the cityscapes of New York. Barcello is charging to begin a new era of couture that thrives on traditional European craftsmanship, eco-friendly practices, and digital mastery.
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From Italy’s iconic fashion districts, founder and CEO Clio Barcella has brought ClioK across borders to grace the cityscapes of New York. Barcello is charging to begin a new era of couture that thrives on traditional European craftsmanship, eco-friendly practices, and digital mastery.
Every industry constantly changes, but none undergoes as many rebirths as fashion. Today’s trend could be history by tomorrow, and whatever the trend is next week is uncertain. ClioK aims for long-haul success by breaking away from mass production, using product scarcity as a valuation technique, and telling a story with every collection it launches.
Made In Italy, Worn by the World
Europe is the heartbeat of fashion. A fashion aficionado can likely tell the passage of time by the latest jacket collection released by their favorite brand. To that effect, a “made in Italy” label can boost an item’s market price.
Made with love in Italy, ClioK’s designs are celebrated at home and abroad. Some of their most in-demand products come from spring/summer 2019 collections. With pastel tweed midi dresses, floor-sweeping skirts, and flowy palazzo pants, the apparel had European finesse written all over it.
“As we speak, ClioK has been making sales and gaining a following in Italy and New York. The ultimate goal is to spread the word about our fashion movement globally,” says Barcella. “My team and I are highly passionate about fashion. At the same time, we are also passionate about the planet. I am fortunate to merge the two in my business. We should be able to look our best without feeling a sense of guilt due to mass production,” Barcella adds.
Limited Edition, Unlimited Sustainability
Mass production has become a standard practice in the apparel industry worldwide. However, many fashion designers refuse to ignore its adverse environmental effects. Plastic pollution and electronic waste are primary growth factors that generate greenhouse gases contributing to global warming. The cross-functional solution that ClioK has devised is simple: no to mass production, yes to fashion scarcity value.
With the production of items on demand only, ClioK treads the business with extra care for Mother Nature. “Besides preserving heritage and pushing for new designs, ClioK cares about improving the environment’s health. It may be a small step, but that’s how all significant journeys begin,” shares Barcella.
The Runway of the World
Through ClioK, Clio Barcella’s road to becoming a fashion icon is on the fast lane. Her objective of succeeding digitally showcases her drive to use every platform to introduce ClioK globally. This entails building her online presence and leveraging the art of visual and 3D renderings to supplement the design process.
To succeed in the fashion world, one must be willing to go ahead of the competition. Indeed, the industry’s most distinguished runways are only walked by those brave enough to run, and ClioK is building momentum.
Contact Info:
Name: Clio Barcella
Email: Send Email
Organization: clioK
Website: https://cliokey.com/
Source: Baden Bower
Release ID: 89130411
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