Channel 5 is to launch a new and improved streaming product that will feature FAST channels and additional content.
The Paramount-owned PSB is dropping plans to merge My5 with Pluto TV in the UK and will instead relaunch both its on demand and linear offer under a unified 5 brand. The plan mirrors the transformation of Channel 4’s All 4 into ‘Channel 4’ in line with its linear platform.
My5, previously known as Demand 5, has enjoyed three years of growth, and has seen faster growth in terms of viewing than any other PSB in the first half of 2024.
An improved interface will provide the gateway to Channel 5’s UK drama originals and unscripted programming. This will include premium content from across the wider Paramount family spanning reality, drama, factual, films and true crime shows from MTV Entertainment Studios, CBS, and Comedy Central, as well as the opportunity to sample some of the biggest hits from Paramount+.
“We know from the success that so many of our Channel 5 shows have had on Netflix that there’s a huge appetite for our content in the streaming world,” said Ben Frow, Chief Content Officer, Paramount UK. As we relaunch as 5, our streaming service will be a much bigger and broader offer than My5 with a significantly expanded range of content including new series and box sets in reality, drama, factual and kids from across the Paramount family.”
For the first time, the streaming service will include a new range of specially curated FAST channels. There will also be personalisation, and enhanced data-led advertising opportunities.
The company holds one of the industry’s most extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, Paramount provides powerful capabilities in production, distribution and advertising solutions.