From flip phones to baggy trousers and Tamagotchis, Gen Z has embraced the Nineties revival. Now it appears to have reached the world of fragrance.
Classic scents from Calvin Klein to Joop! are being rediscovered, not just by those who wore them decades ago, but by young adults who associate them with a bygone era of simpler times.
Perfume sellers have reported soaring sales for classic Nineties fragrances, with a 381 per cent rise in purchases of Joop! Homme and a 228 per cent increase in sales of Calvin Klein Eternity for Men in the past 30 days.
Calvin Klein Eternity for Men has seen a 228 per cent increase in sales in the past 30 days
ALAMY
“There’s a divide between going back to the nostalgic scents that we all know and love, and the rise of niche perfumes, which is exploding right now,”