Invisible North (IN) unveils a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand...
For decades, the rhetoric around women’s weightlifting was both misleading and intimidating. We were led to believe lifting weights would mean becoming ‘bulky’ and...
Peloton and TikTok have partnered to create the #TikTokFitness Peloton Hub. This joint venture aims to make fitness more accessible and engaging. As part...
Peloton and TikTok have partnered to create the #TikTokFitness Peloton Hub. This joint venture aims to make fitness more accessible and engaging. As part...
Focus has shifted to injury preventive tests & performance tests for contracted playersNEW DELHI: The T20 World Cup winning campaign was a rare instance...