Cunard, Carnival Cruise Line, Holland America Line, P&O Cruises, Princess Cruises and Seabourn have joined forces to sponsor a new Fred Olsen Travel concept store in Ringwood, Hampshire
The proposition, which opened on Wednesday (19 June), is the agency’s first multi-brand concept store to showcase companies from the same stable, with each agreeing a three-year deal in return for in-store branding, marketing and dedicated promotions.
Each brand will have their logos and dedicated point of sale materials, including brochures, displayed behind different desks in the store.
The Hampshire outlet is based in a Grade II listed building on Ringwood High Street, marking the travel agency’s third concept store following the opening of its Eastbourne shop in June last year and its second in Worthing in January.
Tom Mahoney, director of UK sales at Cunard, said: “The opening of this new concept store will strengthen our partnership with Fred Olsen Travel.
“This dedicated high street space brilliantly showcases the exceptional cruise experiences our brand is known for and it is fantastic to have so many adventures at sea on display here in Hampshire, just a short drive from our UK headquarters in Southampton.”
‘New store strengthens our partnership with Carnival’, says Fred Olsen Travel boss
Paul Hardwick, Fred Olsen Travel’s director of retail, added: “We are delighted to be opening our newest concept store in Ringwood, Hampshire, supported by the Carnival brands.
“Cunard were instrumental in bringing this opportunity together, which further strengthens our great partnership with all of the Carnival brands.”