Friday, November 22, 2024

Building blocks to success through customer care

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A cafe, play space and family hub dedicated to ensuring parents feel seen and have a safe space for their little ones to play has been championed in the Customer Care category.

BeanBlock C.I.C was formed out of personal struggles with social isolation and mental health in parents with young children, and aims to combat this.

Director Cate Martin explained customer satisfaction is the entire basis and reasoning for BeanBlock’s existence — and it has taken many steps to enhance this.

Winners of the Customer Care category, BeanBlock CIC, pictured with David Rogerson, of category sponsors Chattertons.

As well as listening to in-store feedback and encouraging online reviews, the company has gone above and beyond, holding a customer forum open session and surveys asking what customers would like to see improved — all of which have resulted in staff training, changes to operations or refurbishment to the space.

The very design of the café is created out of care for customers, ensuring parents can clearly see children in the play area and can use a thoughtfully designed changing space and WC.

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Menu adaptations have also been made to cater for allergies and intolerances, and healthy snacks introduced to help quickly placate hungry tummies, and staff take care of breastfeeding mothers, ensuring they have water without them having to ask.

BeanBlock owner Cate Martin with her Customer Care trophy.

After receiving the award, and speaking through tears, Cate said: “This is the award we really wanted.

“Everybody works so hard to make sure that every single customer feels seen, and create a community that really matters.”

BeanBlock previously won Best Social Enterprise at the 2021 Newark Business Awards, and this latest award will take pride of place alongside it.

Highly commended for customer care, Lorna Marie Fitness is on a mission to revolutionize the way exercise can fit into busy lifestyles.

Highly-commended in the Customer Care category was Lorna Marie Fitness, pictured with her team Laura and Tech Will, and David Rogerson, of category sponsors Chattertons.

From its establishment when gyms closed during lockdown to now having racked up an array of awards, Lorna Bell’s online fitness business is focussed on empowering her “squaddies” and breaking down barriers to make fitness fun and accessible to everyone.

In a nutshell it aims to to have positive impact on as many lives as possible.

Lorna explained the squad members are not just customers, they are made to feel like a big family, and regular check-ins are held with members to assess their progress and address any questions they may have.

Satisfaction is also tracked through feedback forms, and a recently introduced ‘report a problem’ system which allows the team to respond to issues quickly.

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