Brits travelling 4,000 miles for viral chocolate and say it’s ‘worth hype’

Dessert fans are willing to travel 4,000 miles to get their hands on the latest viral chocolate bar – but is it worth it?

People have been going crazy for the gooey chocolate bar stuffed with a dessert-inspired filling, only available in Dubai. And many have been doing all they can to get their hands on it.

The sweet treat, called Can’t Get Khanafed Of It, is a milk chocolate bar filled with crispy khanafeh, pistachio cream and tahini spread, hand crafted by Duabi-based Fix Dessert Chocolatier.

Priced at £16 a bar, the chocolate bar stuffed with the oozing green filling, has got people so obsessed they’re trying to recreate it themselves as it’s only availble overseas. However those who have managed to get hold of one have said it’s worth “every bit of the hype”.

Can’t Get Khanafed Of It is one of the chocolatier’s best sellers – and that’s party due to TikTokers sharing videos of their quest to find one.

Fix Dessert Chocolate was created in 2021 by Sarah Hamouda who made chocolate to help her pregnancy cravings and her passion and love for desserts. She revolutionised chocolate and took her creations to the next level, aptly naming them “Fix” bars, standing for ‘freaking incredible experience’ as she believes eating chocolate should be an “experience”. She revealed that she went from orders in single digits to up to 500 a day.

Now her viral chocolate bars have got dessert lovers all over the world wanting to enjoy the experience. Sarah, a British Egyptian Entrepeneur has lived in Dubai for nine years and in response to her creation, she told The Mirror: “When it went viral, I was completely overwhelmed. As an Egyptian British expat in Dubai, seeing our homegrown brand reach people around the world was beyond my wildest dreams. It hit me hard that we had to keep pushing ourselves. It was such a milestone moment.”

Sarah said that the creation took “many years to perfect it” along with a lot of time and effort. “I’m still always looking for ways to elevate the flavours. We have many flavours, such as ‘Mind Your Own Busicoff,’ ‘You Karak Me Up,’ ‘Seriously Chewsy,’ ‘Better to Be Safe Than Salty,’ and ‘Pick Up a Pretzel’ – with many more to come.”

Fans have taken to X to share their desperation to get hold of one, as one chocolate lover wrote: “Whoever is travelling back from Dubai to London could you get me a fix dessert chocolatier chocolate bar cause I’m dying to try it,” and another wrote: “I will not die before tasting fix dessert chocolatier.” A third penned: “I need to go to Dubai and try Fix Dessert chocolates immediately.”

Others who can’t get their hands on it have come up with their own recipes to make a home made version of it. Many have taken to TikTok to share their step-by-step guide to recreating the viral chocolate.

However, those lucky enough to have tried it have likened it to getting their hands on a Willy Wonka bar. One shopper said: “The Fix Dessert Chocolatier chocolate has arrived. I do hope my cousin appreciates it. The thick and robust bars evoke memories of Willy Wonka and the Chocolate Factory, a cherished childhood book, with the original film holding a high place of importance in my life. Love it.”

Sarah said she the FIX bar became so viral due to her putting her heart into creating “something special”. She explained: “Our flavours like ‘Mind Your Own Busicoff’ and ‘You Karak Me Up’ struck a chord with people looking for unique tastes and fun experiences.

“But what really made it take off was the incredible support from our community, friends, and family. They’ve been our rock, spreading the word and sharing their love for our bars. It’s been a journey filled with passion and joy, and we’re constantly brainstorming new flavours to keep surprising and delighting ‘Fixers’ around the world. We have so much more we want to do with FIX, and there are exciting things coming up soon watch this space.”

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