Scottish Actor and Succession star Brian Cox has built his career on hot-headed characters, taking on the “world’s scariest boss” role for ASICS‘ World Mental Health Day campaign. The 1-minute clip shows Cox sitting at his daunting wooden desk, revealing new data that threatens your mental health at work.
ASICS’ Public Service Announcement portrays him in an educational light, speaking about the negative impact of sitting for longer than two hours at a time. The cool boss tells us to stand up and move around, showcasing his principal style in a formal blazer paired with pleated shorts and ASICS runners.
ASICS’ conducted a global State of Mind study for World Mental Health Day, evaluating 26,000 participants and their connection with work environments. ASICS discovered that our mental health state begins to fall after only two hours, while stress levels tend to increase by 18%. The performance label looks to promote daily movement, revealing that only 15 minutes of movement can improve mental health and productivity by 22.5%.
Take a closer look at ASICS’ World Mental Health Day campaign above.