Thursday, September 19, 2024

Bowmore introduces travel retail-exclusive addition to Timeless Series

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Introducing Bowmore Timeless 33 Year Old: A rare single malt Scotch whisky which underlines Suntory Global Spirits’ premiumisation strategy

Suntory Global Spirits has revealed two further rare additions to the Bowmore single malt Scotch whisky Timeless Series.

The Bowmore Timeless 33 Year Old is exclusive to global travel retail while the Bowmore Timeless 29 Year Old is available only on domestic markets. Both are limited editions, with 3,000 bottles of each available.

These two single malts follow the Bowmore Timeless 31 Year Old, which is also exclusive to travel retail and was introduced in 2021.

The Bowmore Timeless Series is a collection of aged whiskies showcasing the intentional creation process which enables new flavours to reveal themselves as the spirit matures.

The expressions are launched in collaboration with award-winning pianist, singer and composer Hania Rani. Bowmore’s home of Islay, the southernmost of the Inner Hebrides islands, off the west coast of Scotland, inspired Rani’s The Boat.

Bowmore Master Blender Calum Fraser said: “We are pleased to introduce two very special and rare single malts as part of the Bowmore Timeless Series which we believe capture the essence of time beautifully and showcase how special aged Bowmore truly is.

The Bowmore Timeless 33 Year Old is limited to 3,000 bottles

“We purposefully strive for more character by harnessing the optimal conditions and protecting the precise processes used to ensure that we bring bold flavours to the front. Both the 29 Year Old and 33 Year Old are testament to the fact that our spirit ages like no other and keeps delivering breadth and depth of flavour as it matures.”

Suntory Global Spirits Global Travel Retail Marketing Director Manuel González added: “We are delighted to share the latest additions to the Bowmore Timeless Collection with our global partners and their customers.

“These rare whiskies speak not only of the creative process which is at the heart of Bowmore. They also underline our efforts to premiumise the Suntory Global Spirits portfolio and to continue offering sought-after and exclusive expressions.

“Bowmore’s collaboration with Hania Rani offers rich sensorial and immersive moments which can be celebrated in travel retail as we highlight the channel-exclusive Bowmore Timeless 33 Year Old. It all adds to Bowmore’s storytelling and is perfect for travel retail.”

The travel retail-exclusive Bowmore Timeless 33 Year Old (RRP US$2,800) is said to celebrate the complex layers of flavour from bringing together bourbon barrels with a definitive sherry finish, shaped by Matusalem sherry-seasoned European oak butts and second-fill European oak Oloroso sherry butts.

Leading with sweet honey and jasmine notes on the nose, this rare whisky opens up to hints of menthol and eucalyptus and evolves to ripe orchard fruits with peat smoke to taste.

Within global travel retail, this single malt will be available in the UK, Germany, Austria, the Netherlands, Singapore, Turkey, Dubai, China, Hainan, Hong Kong and India. Airport activation locations include Hainan, Beijing, Hong Kong, Taiwan, Singapore and Los Angeles.

The limited-edition Bowmore Timeless 29 Year Old expression is created from a combination of exceptional sherry-seasoned European oak casks and ex-bourbon American oak barrels filled in 1991 and 1992. Its rich flavour profile includes sherry-soaked raisins, cocoa, bitter orange, cherry blossom and liquorice.

Inspired by the classic hourglass shape, each limited-edition whisky is presented in a distinctive black box which also includes an hourglass. Once turned, the grains of sand are released into the base of the hourglass, giving three minutes to enjoy the nose of this well-balanced masterpiece that has taken decades to perfect. ✈

 

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