When Elon Musk introduced Tesla’s robotaxi, the Cybercab, earlier this month, he showed a slide during his presentation that probably looked familiar to Blade Runner 2049 fans. It featured the back of a person wearing a trench coat against a desert-like landscape with high-rise buildings in the background. Now, a producer behind the movie is suing him for copyright infringement. According to The New York Times, Alcon Entertainment accused him of using “AI-created images mirroring scenes from Blade Runner 2049, including one featuring a Ryan Gosling look-alike.” It said that it previously denied a request by Musk, Tesla and Warner Bros. Discovery to use imagery from the film as part of the Cybercab event. The companies were also named as defendants in the lawsuit.
Alcon called Tesla’s use of AI to create images nearly identical to scenes from the movie an “intentionally malicious gambit.” It argued that by connecting the product announcement to the movie, the automaker made the event “more attractive to a global audience” and misappropriated “the Blade Runner 2049 brand to help sell Teslas.” In its lawsuit, Alcon said that the connection between Musk and its film has a financial impact on the company, even going so far as calling the defendants’ actions as a “massive economic theft,” because it’s currently in talks with other potential automative partners for its upcoming Blade Runner 2099 television series.
“Any prudent brand considering any Tesla partnership has to take Musk’s massively amplified, highly politicized, capricious and arbitrary behavior, which sometimes veers into hate speech, into account,” it reportedly wrote in its complaint. It said it “adamantly objected” to being associated with Musk or any of his companies, and that Musk was personally aware that it refused his company’s request. “He thus personally knew and understood that to incorporate ‘BR2049’ into the event presentation at all would be improper and an unauthorized misappropriation of ‘BR2049’ goodwill,” the producer wrote. It’s worth noting that Musk mentioned Blade Runner during the event, saying that he loves the franchise, but he doesn’t “know if we want that future.” Musk is one of the biggest supporters of Republican presidential nominee Donald Trump and is known for making divisive, controversial tweets. He had also been caught retweeting fake news in the past, including a doctored Kamala Harris video.
Alcon called the movie still that Tesla allegedly copied “one of the most iconic images” from Blade Runner 2049. We took the image above from Tesla’s live stream, and you can see the still from the film below.