Tuesday, September 17, 2024

Black Myth: Wukong Prompts PS5 Sales Explosion in China

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And considering the game is available on PS5 as well as PC, its success is having a huge impact on sales of Sony’s system in the region. Bloomberg reports that on Alibaba, PS5 doubled its sales in the week leading up to Black Myth: Wukong’s launch year-over-year. Furthermore, the format topped retailer Taobao’s hot search on launch day, underlining the demonstrable surge in demand.

China is generally more interested in mobile gaming, so this boost in console interest is unprecedented, and it shows the scale of the audience Sony is desperate to capture. While we don’t know how well Game Science’s debut has sold on PS5 just yet, the numbers are likely to be high – even if they’re ultimately a fraction of the PC total. It’s a reminder of why the China Hero Project is so important, and how there’s enormous potential for PlayStation which remains largely untapped.

[source bloomberg.com]

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