The Billionaire boys are ready to jet from Saint Moritz to Capri, touching down at the Four Seasons hotel in Milan to attend the show and pack from it the appropriate garb.
Philipp Plein knows that the jet-setting pack isn’t in for loud newness — rather, they tend to stick to a subdued sartorial uniform, just slightly updated to befit the tony destinations they hit in different seasons.
The train of tonal neutrals paraded on the runway — beige, summer white, gray and the occasional chocolate brown and charcoal — let fabrics and silhouettes do the talking. Plein should get credit for fueling the Billionaire fashion statement with enhanced and upscale sartorial constructions, in the handsomely cut topcoats and neat single-breasted short suits worn with polo shirts. “Summers are becoming very hot.…I started to wear short pants, which I never did in my life before,” he said.
In his buttoned-up vision of masculinity there will be space for ease next spring, in slightly more casual looks with appealing flared tailored pants paired with tonal bomber jackets and a workwear suit comprising cargo pants and an overshirt, both crafted from tailoring textiles.
To be sure, talking backstage about his spring 2025 effort for the brand, he sounded like a different man than the maximalist he usually is. “We don’t want to be fashion. Fashion is not our passion here,” he stated. “It’s all about the materials, the qualities.”