That said, if you’re looking for a technique, we’d suggest you begin with a clear idea of your own aesthetic as well as what you might be open to seeing. The menswear sales are a great time to experiment with a new look, and we’ll be honest, we’re not opposed to using a mood board pre-shopping just to nail down the vibe that we’re looking to fulfil. Never, ever, underestimate the power of a thorough Pinterest perusal.
What should I look for in the menswear sales?
Well, it depends on what season you’re shopping in. That said, we’d say that you mainly want to shop one of two things; investment statement pieces (the kind that pull an outfit together in one move), or wardrobe basics that’ll get re-worn over and over again.
As for investment pieces, this can look like a lairy collection of Marni jumpers and cardigans, a typically pricey layering piece (think puffer jackets, cashmere knitwear, trenches and just about all types of coats & jackets) or even something practical, like running gear or oft-spenny gym leggings.
If you’re going the wardrobe basic path though? Think pure cotton crew necks, stiff Japanese denim jeans, cosy tracksuits, or a hardy pair of Converse. Whatever it is you’re going for, for the love of the Fashion Gods, avoid a novelty trend that you’ll wear once and forever stare at in the back of your wardrobe. We’ve all been there, and none of us needed that bright blue Versace AirPods case.
How do we select our favourite menswear sale picks?
So, how exactly do we choose the best menswear in the sales in 2024? Simple. We know our stuff, we do our research, and we get out there to experience as much product as possible.
Our section head of menswear for GQ Recommends, Heidi Quill, is obsessed with clothes. Joining British GQ in 2021, Heidi might primarily look after clothing content, but she spends a healthy amount of time up to her neck in samples, checking product for the very best quality, price and design, all before recommending it to you. That includes knowing exactly when her favourite pieces from across the many other guides she manages get a discount. Scroll on for her latest discoveries.