Asmodee UK has announced an extensive travel games campaign entitled ‘Sun? Maybe. Fun? Guaranteed!’ featuring its fun, must-have games for summer.
The aim of the campaign is to show families that whether parents are trying to entertain the kids at home, on holiday, at the airport or at a restaurant, Asmodee has them covered.
The summer campaign features nine of Asmodee’s best loved travel sized games: Dobble, Dobble Waterproof and Dobble Connect – the tried and tested favourites, loved by all – including Holly Willoughby; Bananagrams – which has fans including the Downtown Abbey cast who play in between takes; the chaotic and fun game that is Taco Cat Goat Cheese Pizza; the beautiful Azul Mini – the strategic and fun tile-placement game in travel format; Sushi Go; Pass the Bomb – the explosive word party game that has sold more than 1m copies in the UK and counting; and Jungle Speed.
Jo Shapley, Asmodee senior Marketing manager – Nationals, said: “Summer is always a fun time for Asmodee and this year is no different. We are so excited for our Sun? Maybe. Fun? Guaranteed! campaign that aims to show the British public that despite our temperamental weather, fun is always guaranteed when playing our games.”
This summer campaign will also include a whole host of activity such as paid social media advertising with TikTok and Meta alongside a TikTok advert featuring Aston Merrygold (of JLS fame) and his family. Asmodee is also working across influencer partnerships with celebrity make-up artist, This Morning TV presenter and board games fanatic Bryony Blake.
In London and the South East, passers-by will not be able to miss the eye-catching billboard advertising to amplify the campaign further.