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Apple’s iPhone 16 launches to cheers and applause as hundreds queue outside Orchard Road store

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Apple Intelligence – an AI platform developed by the firm – will be used to improve Siri as well as enhance features such as understanding and identifying objects captured by the phone camera, executives said earlier in September.

The iPhone 16 retails at $1,299 for the 128GB model, $1,449 for the 256GB model and $1,749 for the 512GB model.

The iPhone 16 plus, which features a larger screen and a larger battery capacity, will be priced at $100 more per model.

The higher-end 16 Pro and 16 Pro Max iPhones, which possess more souped-up hardware, will also have a 1TB storage model.

The Pro starts at $1,599 for the 128GB model, $1,749 for the 256GB model, $2,049 for the 512GB model and $2,349 for the 1TB model.

The Pro Max goes for $1,899 for the 256GB model, $2,199 for the 512GB model, and $2,499 for the 1TB model.

Ahead of the launch here, Apple shares fell on Sept 16 after analyst Ming-Chi Kuo warned in a report that demand for the new iPhone Pro model had been lower than expected.

One of the key factors for this, he said, is that a major selling point, Apple Intelligence, is not available at the launch of the iPhone 16.

  • Additional reporting by Brian Teo

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