APPLE is reportedly plotting to launch its very own Ring-style smart doorbell with a game-changing feature.
The iPhone maker is apparently looking into more smart home products such as security cameras to compete with Amazon‘s Ring and Google‘s Nest.
Apple is hoping to capitalise on its commitment to privacy as a way to stand out among rivals.
And customers would be able store video footage on their iCloud account.
But the standout rumoured feature would be the ability to unlock doors without using a key – nor a smartphone.
Instead, it’s claimed that Apple’s doorbell gadget will use advanced facial recognition.
The same tech behind Face ID on iPhones will reportedly be used to pull off the idea.
So, the doorbell would scan your face and unlock the door for those allowed in.
Households would need a smart lock for it to work.
It’s reported that Apple’s doorbell could work with third party locks already available – though the company might decide to partner with one to offer a complete package.
Bloomberg reports that the product is in the early stages and could arrive by the end of 2025.
The publication also claims that Apple is planning to introduce updates to some of its existing non-iPhone products next year too.
This could include a new Apple TV set-top box and a revamped HomePod mini speaker.
A second version of the Apple Vision Pro is rumoured between the end of 2025 and spring 2026 too which could see the cost cut.
Elsewhere, Apple has been tipped to take on Meta’s Ray-Ban glasses with a version of their own.
Apple video doorbell comes with risks
Analysis by Jamie Harris, Assistant Technology and Science Editor at The Sun
A smart doorbell by Apple utilising its Face ID tech sounds like a match made in heaven.
But delving into the world of security has its risks which Apple will want to protect itself from.
Not least given Apple’s big commitment to privacy.
The issue has been well documented in the last few years – with some people landing hefty fines in rows with neighbours.
Ring’s doorbell has features like privacy zones to help mitigate this – and should Apple launch a rival it’ll no doubt do something similar and more.
Smart locks that work with a smartphone are also still quite a new thing which haven’t been widely adopted.
With the ever-present fear of hacks, many people still prefer the trusty physical key.