Wednesday, December 18, 2024

Apple Plans Three-Year Modem Rollout in Bid to Top Qualcomm

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(Bloomberg) — Apple Inc. is preparing to finally bring one of its most ambitious projects to market: a series of cellular modem chips that will replace components from longtime partner — and adversary — Qualcomm Inc.

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More than half a decade in the making, Apple’s in-house modem system will debut next spring, according to people familiar with the matter. The technology is slated to be part of the iPhone SE, the company’s entry-level smartphone, which will be updated next year for the first time since 2022.

A modem is a critical piece of any mobile phone, letting the device connect to cell towers in order to make calls and link up with the internet. Apple’s first version of the component will be followed by further generations that become increasingly more advanced. The company aims to ultimately overtake Qualcomm’s technology by 2027, said the people, who asked not to be identified because the project is confidential.

Apple’s modem has been a long time coming. When the company set out to build the chip, it originally hoped to bring it to market as early as 2021. To jump-start the effort, the company invested billions of dollars to set up testing and engineering labs around the world. It also spent about $1 billion to acquire Intel Corp.’s modem group and millions more hiring engineers from other silicon companies.

Over the years, Apple encountered setback after setback. Early prototypes were too large, ran too hot and weren’t power-efficient enough. There also were concerns internally that Apple was simply developing a modem to get back at Qualcomm, following a legal battle over licensing payments that didn’t go the iPhone maker’s way.

But after adjusting development practices, reorganizing management and hiring scores of new engineers from Qualcomm itself, Apple is now confident that its modem plan will work, the people said. It would be a major win for the company’s hardware technologies team, which is run by Senior Vice President Johny Srouji.

Representatives for Apple and Qualcomm declined to comment.

Qualcomm has long been preparing for Apple to switch away from its modems, but the company still receives more than 20% of its revenue from the iPhone maker, according to data compiled by Bloomberg. Its stock fell as much as 2% to a session low after Bloomberg News reported on Apple’s plans Friday. It closed at $159.51 in New York trading, down less than 1%.

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