Amazon Prime Day 2024 – live: Top deals from the biggest brands

Discounted by an enormous 38 per cent, Google’s flagship Pixel 8 Pro is one of the best smartphones our tech expert’s have ever tested. So if you’re in the market for an upgrade, look no further.

“This year’s Pixel phones go hard on fancy generative AI features, but underpinning all of Google’s software cleverness is an excellent device boasting a significant hardware upgrade over last year’s model,” our writer said in their review. “With a telephoto lens and extra RAM, as well as a Tensor G3 processor, AI-fuelled photo editing features and a glorious 120Hz display, it’s the Android device to beat.”

Loved by the likes of Prince William, Lebron James and Katrin Davidsdottir, our fitness editor says Whoop’s tracker is arguably the best way to track your health, fitness, sleep and other vital signs – and it’s now in the Prime Day sales with £30 off, going straight in my basket.

If you’ve been debating whether to invest in a fitness tracker, this is your sign to do so. The Whoop is the crème de la crème of wearables – it tracks everything from your sleep and heart rate to your menstrual cycle, giving you helpful prompts and solutions to improve your wellbeing. A personal favourite of our fitness and wellbeing editor, the Whoop 4.0 is now available with £30 off and the Whoop app subscription is discounted for Prime Day too – with 14 per cent off a 12-month subscription.

Prime Day debuted on 15 July 2015, as a celebration of the retailer’s 20th anniversary. A day to spoil Prime members, it’s since evolved into a huge 48-hour event with discounts on the likes of Apple, Ninja, Shark, Lego and more.

Of couse, being an Amazon event, the best discounts can be found on its own devices – think Echo dot speakers, Kindles and Fire tablets.

Now, in its final day, you’ve got until 11:59pm this evening to shop the deals.

The air fryer hype shows no signs of waning, and you can score a new model for a fraction of its typical price thanks to Prime Day. I’ve not looked back since investing myself, with these nifty appliances taking the hassle out of mealtimes – and you can’t get much better than this discounted Ninja model.

Ninja foodi AF400UK 9.5l dual-zone air fryer: Was £249.99, now £159.99, Amazon.co.uk

This popular air fryer from Ninja is discounted to just £160 this Prime Day and comes tried and tested by the team. Living up to the hype in our tried and tested review, our tester was sold on its supreme cooking power, which meant that not only did the 9.5l dual-zone model cook foods much faster than other models, but foods “ended up a lot tastier and crispier” too.

The air fryer comes with six cooking settings, from roasting to reheating, and you can even “sync the drawers to be ready at the same time”, our tester added.

Laptops receive some of the biggest price cuts during Prime Day, so it’s your best opportunity for an upgrade. However, it’s a minefield out there when it comes to laptop deals, but IndyBest’s tech experts are continuously on hand.

Apple MacBook air 13.6in (M3): Was £1,099, now £949.97, Amazon.co.uk

Apple isn’t known for taking part in many sales, but you can still find some small savings across its laptop range. Here’s the best deal on the 13.6in version of the latest MacBook air, powered by the new M3 chip. In our full MacBook air M3 review, our tester called it “the best general-use laptop you can buy, with gorgeous looks, weight and thickness that are the ultimate in portability, and deeply impressive performance”.

Supercharge your dental regime with this tried and tested electric toothbrush from Oral B, now on sale with a whopping 60 per cent.

Oral-B Pro 3 electric toothbrush for adults: Was £100, now £40, Amazon.co.uk

The best affordable electric toothbrush Oral-B makes, the Pro 3 is noticeably less powerful than the iO range but will essentially clean your teeth just as competently as the more expensive brushes”, our tester said, crowning this toothbrush the best overall pick in their review. Featuring different speed settings and a whitening mode, the Pro 3 left our tester with that “‘just been to the dentist’ feeling”. Now, a 60 per cent saving on the toothbrush is something to smile about, too.

Elemis needs little introduction among beauty buffs. The brand’s premium formulas add a touch of luxury to your everyday regime – and it’s no surprise that they don’t come cheap. Luckily for us skincare obssesives, the pro-collagen cleansing balm is now on sale.

ELEMIS pro-collagen cleansing balm: Was £48, now £34, Amazon.co.uk

“With four years of use under my belt, I can confidently say that the Elemis pro-collagen rose cleansing balm is not only one of the best cleansers for removing make-up, but it’s one of my favourites for bringing a bit of spa-like calm into your everyday routine,” our beauty writer said.

“The rose version adds to that aromatherapy feel even more so, and the tub looks gorgeous on my bathroom shelf.” With more than £10 off for Amazon Prime Day, don’t pass up the opportunity to stock up.

Prime Day 2024 kicked off yesterday (Tuesday 16 July) and will finish today (Wednesday 17 July). The will end at 11.59pm, so you would have had a full 48 hours to shop the discounts.

You need to be a Prime member to shop the sale. It costs £8.99 per month or £95 when paying for a year up-front. If you haven’t been a Prime member in the last 12 months, you can get a 30-day free trial, which will still gain you access to the sale.

If you’re escaping our weather and jetting off to warmer climes, a Kindle is a must-have in your hand luggage. The compact device gives you an entire library at your fingertips – and the top-rated paperwhite is on sale for Prime Day (just in time for your holiday).

The best ereader in our review, The Independent’s tech critic David Phelan praised the device for being “really exceptional (gaining the top spot in this round-up)”.

“The front light has also been improved recently, to make it subtler and adjustable in terms of warmth as well as brightness. Like the oasis, the paperwhite is waterproof – it’s able to withstand submersion in 2m of water for up to an hour.”

You can’t beat a pair of Apple AirPods and a bunch of the models are at their lowest price ever for Prime Day, including the 3rd generation pair.

Apple AirPods, 3rd generation: Was £169, now £129, Amazon.co.uk

Our tech critic David Phelan and resident Apple guru has tested these AirPods and loved them. In his review, he noted that they were a “very big step up from the second-generation model”, adding that the “improved audio is noticeable, especially with spatial audio and the new shape”. This is the lowest price we’ve ever seen the 3rd-generation model, taking them down to almost £100.