Amazon Prime Day 2024 – live: Top deals from big brands

Good morning shoppers, Amazon’s flagship sale event is back for another year – and it’s already shaping up to be the biggest Prime Day yet.

So far, we’ve got the lowest prices ever on Apple Airpods and mega savings on beauty brands like Colour Wow and Olaplex – plus deals on Ninja airfryers, Lego and Simba mattresses.

I’ll be sharing the top deals all-day as they drop in this blog while our guide below features the crème de la crème of Prime Day offers.

If there’s one home appliance we really can’t live without, it’s a good quality vacuum cleaner. While hoovering may be an unavoidable chore, there’s nothing quite like knowing you’ve made a saving on a quality gadget that makes light work of dealing with daily grime, and makes it faster too.

The good news is Amazon Prime Day is here, bringing with it a host of vacuum cleaner deals that will ensure you can keep your floors spick and span for less.

If you’re hoping to tackle your next home improvement project with some discounted tools, you’ll be pleased to know that the Prime Day sale already has some stellar savings on power tools.

When it comes to power tools deals, the retailer has sliced the price of lawnmowers, pressure washers, home and garden tool sets and more. We’ve seen major players such as Ryobi, Bosch and Kärcher with prices slashed – and we’re hoping more deals drop throughout the event.

Deal hunters, Amazon Prime Day is here and it’s the perfect chance to snap up a discounted mattress.

Ninja foodi dual zone digital air fryer AF300UK: Was £219, now £169.99, Amazon.co.uk

A very similar Ninja foodi model earned a spot in our round-up of the best air fryers for 2024, so you’re in safe hands with this dual zone appliance. Complete with different functions, times and temperature settings in each drawer to create complete meals in just one appliance, it can cater for the whole household. There are also six cooking settings, from roasting to frying, and the capacity to cook between four to six portions. Now, you can save more than 20 per cent in the lead-up to Prime Day.

Myself and the IndyBest team have been covering the Amazon Prime Day since it started in 2015. We’ve been plucking out discounts and tracking prices for years, so, we know when something’s a good deal and when it’s a dud.

True to form, we’ll be highlighting the very best deals on all the most sought-after products in this non-stop liveblog, every waking (and sleeping) hour of the 48-hour sale.

To get prepared, if there are any items you’re desperate to get your hands on, we recommend adding them to your wish list ahead of time, so you can check out more quickly when the sale rolls around. It’s also worth downloading the Amazon app – the retailer will continue to drop “lightning deals” throughout the sale, and these are only around for a few hours at a time. You can also set up alerts, so you’re pinged when a discount goes live.

To celebrate the arrival of Amazon Prime Day, the ecommerce giant has re-launched a new and improved Amazon Echo Spot, complete with better sound and no invasive camera like its predecessor.

According to Alex, the Echo Spot essentially pulls together the best bits of an Echo Show 5 and an Echo Dot with Clock, sitting in between the two devices in terms of form and functionality.

Amazon Echo Spot smart alarm clock: Was £79.99, now £49.99, Amazon.co.uk

The all-new Amazon Echo Spot is an Alexa-enabled smart alarm clock that can be customised with your own colour preference. The 2.83in screen can be set to violet, magenta, orange, teal, blue and lime colourways. The gradual light-up display shows the time, weather and music playing, but also flashes up neat animations in response to certain phrases. You can also choose your own clock face and tap the device to snooze your alarm, and adjust playback as songs are playing

Amazon Prime Day is an annual sale event that takes place over two days, seeing the retailer discount the price of thousands of products from big-name brands, including Apple, Samsung, KitchenAid, Shark, Simba, Ninja and more.

Prime members receive exclusive access to thousands of deals on top brands (name-dropping a few specific ones) as well as big savings on Amazon’s own devices and services – we’re talking Ring doorbells, Fire TV sticks and offers on Audible books and memberships.

In 2022, Amazon began hosting more than one Prime Day-style sale a year, starting with the Prime Early Access Sale in October. It now hosts three sales a year – the Amazon Spring Sale in March (which is open to non-Prime subscribers), Amazon Prime Day in July and the Amazon Prime Big Deal Days Sale in October. But the summer sale is still the biggest and best.

Revlon is one of favourite hair tool brands, with the older one-step model earning a spot in our round-up of the best hot brushes. TikTok loves it too, with the hair tool going viral after being lauded as a budget alterantive to Dyson’s cult hairwrap (it’s around £400 cheaper).

Revlon one-step volumiser plus: Was £69.99, now £40.99, Amazon.co.uk

Designed to volumise, style and add shine to wet or dry hair simultaneously, it boasts the power of a dryer and the volume of a styler. “In our experience, it performs best when you work on hair in sections,” our tester said. “Twisting your wrist as you glide through strands gives your locks a speedy volume boost. It doesn’t get tangled or leave hair frizzy, although it is pretty weighty, so bare that in mind.” You can save 41 per cent right now.

I’ve been covering both Black Friday and Prime Day sales for years now, and based on experience, Prime Day deals are just as good as Black Friday deals.

In fact, you’ll find even better discounts on Amazon devices during Prime Day, and all other tech, home and beauty buys will be discounted to similar Black Friday prices, so it’s definitely worth browsing.

Remember, Amazon uses Prime Day as a chance to spoil its Prime members, and it really goes above and beyond.