In just a few short days, Amazon Prime Day 2024 officially kicks off. The retail giant’s massive summer sale will take place on July 16 and 17 this year. Once the sale opens at 3:01 a.m. EDT, you’ll have 48 hours to shop thousands of discounts across all categories on Amazon’s site, like over 60% off Amazon devices or up to 40% off Sony headphones. Just keep in mind that you have to be a Prime member in order to take advantage of the deals. Ahead, we’ve rounded up the top early Prime Day deals so far, and also answer your frequently asked questions about the sale.
The Best Early Prime Day Deals At A Glance
- Shark IX141 Cordless Stick Vacuum: Now $150, Was $260 (42% Off)
- Amazon Echo Dot: Now $25, Was $50 (50% Off)
- Apple AirPods (3rd Gen): Now $140, Was $169 (17% Off)
- Oral-B Genius X Electric Toothbrush: Now $100, Was $200 (50% Off)
- Crest 3D Whitestrips With Light: Now $40, Was $70 (43% Off)
- Keurig K-Mini Single Serve Coffee Machine: Now $60, Was $100 (40% Off)
- Samsonite Freeform Luggage Set: Now $219.81, Was $336 (35% Off)
- Hydro Flask Travel Tumbler: Now $27.93, Was $39.95 (30% Off)
- Nexxus Therappe Shampoo And Humectress Conditioner: Now $34.87, Was $46.39 (25% Off)
- Kasa Smart Plug Mini 4-Pack: Now $36, Was $50 (28% Off With Coupon)
- Dyson Airstrait: Now $399, Was $500 (20% Off)
- Bissell Little Green Pet Deluxe Portable Carpet Cleaner: Now $100, Was $140 (29% Off)
- Kindle Scribe E-Reader (16GB): Now $260, Was $370 (30% Off)
- Apple Pencil (2nd Generation): Now $79, Was $129 (39% Off)
- Cuisinart 1.7-Liter Electric Kettle: Now $70.61, Was $99.95 (29% Off)
- CuboAi Plus Smart Baby Monitor: Now $179, Was $279 (36% Off)
- Ritual Multivitamin For Women: Now $26.63, Was $37 (28% Off)
- Nectar Memory Foam Mattress (Queen): Now $647.71, Was $899 (28% Off)
- Hatch Restore 2 Sunrise Alarm Clock: Now $145, Was $200 (28% Off)
- Burt’s Bees SPF 30 Lip Balm Island Getaway 3-Pack: Now $7.27, Was $13 (44% Off)
We answer all of your FAQs about Amazon Prime Day 2024, plus share top deals you can shop now.
The Best Early Prime Day Deals To Shop Right Now
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What Is Amazon Prime Day?
Amazon Prime Day is a summer sale that was first introduced in 2015. At the time, it was a one-day event meant to celebrate the company’s 20th anniversary. Since then, the sale has transformed into a two-day, annual affair in which Amazon offers major discounts on thousands of products. Since 2022, the e-tailer has also hosted an October Prime Day, though it’s typically called something else.
When Is Amazon Prime Day 2024?
Amazon has announced that Prime Day 2024 will run from 3:01 a.m. EDT on July 16 until 3:00 a.m. EDT on July 18. This is a week later than anticipated—the event usually happens during the second week of July, though the retailer has deviated before. Once the sale starts, you’ll have 48 hours to shop the deals before Prime Day 2024 comes to a close.
How Many Times A Year Does Prime Day Take Place?
Technically, there’s only one Prime Day each year. But for the past two years, Amazon has run a similar savings event in October. This year, Amazon also hosted its first-ever Big Spring Sale Event, increasing its annual sale repertoire yet again. Time will tell whether it becomes a tradition as well.
Is Everything Discounted For Prime Day?
No, Amazon Prime Day isn’t a sitewide sale. Still, you can expect hundreds of thousands of discounts across nearly all product categories during the 48-hour event from brands like Sony, Allbirds, Kiehl’s and, of course, Amazon itself. Just keep in mind that you have to be a Prime member to take advantage of the deals.
What Other Retailers Have Prime Day Sales?
Many retailers offer their own Prime Day-adjacent sales. Walmart announced that it will be running a sale July 8 through July 11. Similarly, Target will run its Circle Week promotion July 7 through July 13. Best Buy is expected to run a Prime Day competitor sale as well, but the dates and details aren’t public yet.
In recent years, individual brands and smaller businesses have also started participating in Prime Day. We suggest keeping an eye on your favorite retailers’ sites during the sale to make sure you’re getting the best deals possible.
Is Prime Day Better Than Black Friday?
The answer largely depends on what you’re shopping for. If you’re looking to save on Amazon devices, tech and small appliances, you can typically find some great deals during Prime Day. However, Black Friday offers the opportunity to save at nearly every retailer you can think of. It’s also generally a better time to save on clothing, major appliances and furniture.
How Much Is An Amazon Prime Membership In 2024?
An Amazon Prime membership currently costs $14.99 per month, or a slightly discounted $139 per year if you decide to pay annually. Amazon also offers a couple of discounted membership programs—like Prime Access and Prime Student—for shoppers who meet certain qualifications.
What Prime Day Deals Can I Expect This Year?
Amazon Devices
Prime Day often ushers in some of the lowest prices of the year on Amazon devices like Fire TVs, Ring doorbells and Fire tablets. If you’ve been meaning to upgrade your home with smart devices, Prime Day is a great time to do so for significantly less.
Tech
Alongside Amazon’s proprietary devices, we typically see major drops on electronics from brands like Apple, Beats, Samsung and more. Whether you’ve got your eye on a new TV or a fresh pair of headphones, Amazon Prime Day will almost certainly have something to offer—especially if you don’t want to wait for Black Friday.
Beauty
Amazon has covered a lot of ground in the beauty space over the last couple of years. The category used to be somewhat of a blind spot for the retailer, but we saw a notable increase in beauty offers last year. You can also expect deals on tangential wellness products like water flossers, teeth whitening kits and electric razors.
Small Appliances
Last but certainly not least, Prime Day is also an excellent time to update your home with some small appliances. Items like robot vacuums, air purifiers and kitchen tools will almost certainly be discounted throughout the two-day event.