Acne Studios is partnering with global streaming platform Spotify to platform musical talent and create new stages for artists. Hoping to further advance its Acne People program which spotlights artists who best represent the brand’s creative values.
In keeping with the Swedish fashion label’s multidisciplinary ethos, the partnership will look to unlock special musical moments and curate key activations throughout the fashion calendar, the first of which will take place in Autumn of this year as part of Acne Studio’s main brand campaign.
This partnership follows a series of musical collaborations from Acne Studios, who have built a roster of house talent including key figures such as Rosalia, Caroline Polachek, Bladee, Kaytranada, Yaeji, and most recently ILLIT, the breakthrough K-Pop band who fronted their SS24 campaign.
The partnership is to be revealed this evening at The Reef in Los Angeles with a giant outdoor advertising display, highlighted in Acne’s signature pink with a hefty stone Acne Studios x Spotify logo repeated around the building.
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