Mark Wright and Spencer Matthews have teamed up for the first time on a new fashion campaign for Marks & Spencer.
Given their names, the pair are an apt choice as ambassadors for the high street brand, who are keen to attract younger men to their fashion range.
The reality stars, and former lotharios, described their surprise collaboration as ‘the brand partnership you didn’t know you needed’ in an amusing video they posted on their social media accounts on Wednesday.
Spencer, 35, joked: ‘Ever since the first day I met you I’ve been thinking ‘we should do an M&S campaign together.”
On the clothes they’re modelling, Mark, 37, said: ‘We wear it well, chose it well and this is for you.’
Mark Wright and Spencer Matthews have teamed up for the first time on a new fashion campaign for Marks & Spencer
The reality stars, and former lotharios, described their surprise collaboration as ‘the brand partnership you didn’t know you needed’ in an amusing video they posted on Instagram
Spencer joked: ‘Ever since the first day I met you I’ve been thinking ‘we should do an M&S campaign together”
Spencer added: ‘Prepare for your head to spin clean off your body when you see all the clothes we have to show you.’
Mark and Spencer are arguably the biggest stars from the reality TV revolution, starring in ITV’s TOWIE and E4 series Made In Chelsea before carving out their own long-lasting careers.
Their collaboration marks the latest celebrity brand ambassador deal M&S has launched following A-list star Sienna Miller’s clothing range.
A host of household names including Jamie Redknapp and Marvin Humes, as well as influencer and former Love Island star Molly-Mae Hague have recently been announced as new names working with M&S Food.
Mark has previously been interviewed by Spencer, explaining he is driven by money and the fear of losing his fame and status following years of hard work.
Spencer admitted he and Mark are equivalents, saying: ‘We’ve had an extremely similar entry to fame, and I guess I’m the Chelsea version of him… In Mark’s words we were men that women just love to hate.’
Before the duo settled down, Spencer with wife Vogue Williams, with whom he shares three children, and Mark, actress Michelle Keegan, they became known for their womanising antics.
Mark dated the likes of former TOWIE co-stars Lucy Mecklenburgh and Sam Faiers while Spencer conquered the Chelsea set by romancing Louise Thompson and Lucy Watson.
Their collaboration marks the latest celebrity brand ambassador deal M&S has launched following A-list star Sienna Miller’s clothing range
Before the duo settled down, Spencer with wife Vogue Williams, with whom he shares three children, and Mark, actress Michelle Keegan, they became known for their womanising antics
Spencer previously admitted he and Mark are equivalents, saying: ‘We’ve had an extremely similar entry to fame, and I guess I’m the Chelsea version of him…’
Mark married former Coronation Street star Michelle in 2015 and together the couple live in an Essex mansion they built from scratch (pictured September 2023)
Spencer and wife Vogue met filming reality series The Jump and married in 2018, together the couple share children Theodore, Gigi and Otto (pictured October 2023)
But after leaving their respective reality shows, the pair have evolved, both personally and professionally, with Mark presenting Extra TV in the US and starring in his own BBC travel series alongside his dad and brother, and Spencer launching his non-alcoholic brand CleanCo, as well as previously filming his fly on the wall show with wife Vogue.
Spencer said: ‘Having Mark and I working together is pure genius and makes me laugh every time I think about it. We’ve had a really good time collaborating together with M&S and this new activewear is amazing and everything I need from my sportswear.’
Mark added: ‘M&S is such an iconic British brand, and I couldn’t be happier to be joining the team and working with Spencer… definitely another pinch me moment.’
- Their partnership will launch on Thursday 4 July in store and online at M&S.com