Samsung is holding its next grand Unpacked unveiling event in Paris on July 10, and today the company has started ramping up its hype campaign. Unlike some of its smaller competitors, Samsung isn’t using the online medium for this – instead, it’s plastered huge billboards across many cities globally.
You can find these in Bangkok, BrasÃlia, Dubai, Ho Chi Minh City, London, Madrid, New York, Seoul, Tokyo, and Warsaw, “among many others”. The digital billboards feature a rotating 3D cube on a flat surface, followed by a projection of the Eiffel Tower (because Paris, get it?) and the four stars from the logo of Galaxy AI.
All of this is supposed to symbolize “Samsung’s journey to unlock all new experiences for users everywhere”, according to the official press release. Samsung goes on to say that with this campaign, it’s “ushering in a world of possibilities that will soon change the way people maximize creativity, boost productivity, communicate without barriers and so much more”.
At the Unpacked event on July 10, Samsung will announce the Galaxy Z Fold6, Galaxy Z Flip6, Galaxy Watch7, Galaxy Watch Ultra, and fully launch the Galaxy Ring.