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The Perfume Shop unveils experiential store in Belfast’s Castle Court shopping centre | Retail Bulletin

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HEALTH AND BEAUTY NEWS

The Perfume Shop has had a scent-sational new addition as it opens the doors to another new and improved experiential store in Castle Court Shopping Centre, Belfast, on Friday, 5th July 2024.

The retailer, which this year celebrates its 32nd birthday, will continue to offer the hottest perfume launches, celebrity fragrances, and classic designer scents. Its passionate in-store team will be on hand to provide expert advice.

The stylish new store features a brand-new layout and upgraded services, including a digital screen, a personalised ribbon machine, and The Perfume Shop’s signature expert fragrance consultations. Additionally, complimentary gift wrapping and a recycling service where customers can drop off used perfume bottles to receive 15% off their next purchase will be available. Moreover, from Friday, 5th July to Saturday, 6th July, The Perfume Shop will offer a free bottle of fragrance to the first 15 customers with any purchase over £70.

The Perfume Shop continues to expand with new stores and experiential counters across the UK, refitting existing stores to ensure sustainability is always at the forefront. Benefits such as energy-efficient LED lighting throughout contribute to The Perfume Shop’s commitment to reducing energy consumption by 30% by 2030 compared to 2015. All Principal Contractors are ISO14001 accredited to ensure proper waste management on site and control the ongoing environmental impact of their operations. Where possible, existing materials and equipment are retained or reused.

Roseanna, Store Manager at The Perfume Shop Belfast, commented:

“We are thrilled to announce the opening of our brand-new experiential store in the heart of Belfast city centre! With the beautiful weather, it’s the perfect time to visit Castle Court Shopping Centre and discover the ideal fragrance for yourself or a loved one. At The Perfume Shop, we take pride in offering personalised consultations and beautiful gift wrapping to make every scent experience special.”

As one of the UK’s largest specialty fragrance retailers, home to nearly 130 brands ranging from designer perfume houses to celebrity fragrances, The Perfume Shop has been a staple of the high street for 30 years, serving those with a nose for great value.

The new store is located at The Perfume Shop, Unit 12, Castle Court Shopping Centre, Belfast, County Antrim, Northern Ireland BT1 1DD.

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