Sunderland AFC and Fanatics are proud to unveil the Club’s brand-new online store.
Providing an unrivalled shopping experience for supporters globally, fans now have access to the most extensive range of high-quality merchandise ever made available by the Club. Fanatics will bring their exceptional levels of service to Wearside, with the online store a significant first step towards this.
This will include extensive product ranges for young supporters and women, with incredible new lines set to launch throughout the build-up to the new campaign.
To celebrate launch day, our 2024-25 hummel training and travel collections are available now – and fans can enjoy 10% off their first order!
To access a 10% discount on your first full-priced order, simply create a Fanatics account by clicking here and view your sign-up confirmation email to obtain your unique code.
Supporters who sign up will also continue to be notified when new products drop – and we can guarantee you won’t want to miss what’s coming!
The new online store is the first in a series of exciting developments that are launching the Club’s 10-year partnership with Fanatics, with the opening of a new stadium store coming later this month.
Fans will also have access to a dedicated customer service team, including a phoneline from 9:30am to 5pm, seven days a week.
Supporters can also access a dedicated help section online by clicking here.
Supporters can find further support:
Email – safcstore@fanaticsretailgroup.com
Phone – +44 (0) 333 331 2174
A chat feature is also available on the site.