Japanese label AURALEE is establishing itself as a starring power on the Paris Fashion Week schedule. AURALEE has filled its customary slot to debut its Spring/Summer 2025 collection, expanding on its versatile design language by taking an evening park stroll.
After decking the halls of Palais de Tokyo last season, AURALEE has chosen the pearlescent walkways at Hôtel de Maisons as its new stage. The brand’s designs, illuminated by glass chandeliers and historic gold accents, take on a romantic tone for SS25, mirroring the relaxing wind-down routines of local commuters.
“What’s on their mind? Where are they going to? What are they wearing?” the show notes read — seeing AURALEE recreate casual looks fit for your next outing. The brand’s modern wardrobe is simple and refined, honing in on brand signatures that keep versatility at the fore.
Two-piece suiting was crafted in pale yellow hues mimicking the everlasting sunshine, paired with heather grey knits wrapped around the neck at sundown. Essential car coats and cropped bomber jackets can be worn a hundred different ways, heading into the evening with breezy tees and coordinating sweater vests. AURALEE brings out its wild side on pocketed leather bombers, deconstructed button-downs, and green-washed workwear, matched with slouchy denim or trousers and embracing the short-shorts trend with tailored constructions.
New Balance collaborations have become an AURALEE staple season after season, previously building upon the WRPD Runner, 990v4, and 1906R. For SS24, the Japanese imprint takes on New Balance’s 998 in a light green, yellow, blue, and brown palette to complete the collection.
Take a closer look at AURALEE’s SS25 collection in the gallery above, and stay tuned for more Paris Fashion Week content on Hypebeast.