Tour operator Goway, which specializes in tailor-made travel, has launched a brand-new website and rebrand marking a major milestone as it approaches its 55th anniversary in 2025.
As a part of the company’s first rebrand in 54 years, the redesigned Goway.com showcases Goway’s 1,000-plus trips with an emphasis on four- and five-star accommodations and private guided tours. It features comprehensive destination guides, inspirational travel stories from Goway staff on the new Globetrotting blog, and immersive multimedia with vibrant imagery and 4K videos.
“The new Goway.com represents our true passion for travel and commitment to providing the best experience for travel advisors and their globetrotting clients,” said Adam Hodge, senior vice president for Goway. “In the past, my father and Goway’s Founder and President, Bruce Hodge, personally wrote hundreds of our webpages, pouring his personal knowledge and passion for travel into the very expression of our company. Today, our Destination Specialists continue the journey by imbuing the new Goway with their passion, personality and expertise.”
Goway has also refreshed its agent portal at GowayPro.com with new tools and incentives. These include increased advisor rewards, an easier-to-earn fam trip incentive called Passport to a Free Fam, the new GowayPro Travel Tales podcast and an expanded education program.
“Our travel advisor partners are always front of mind for Goway,” Hodge said. “GowayPro.com is now a better tool to help travel advisors sell and succeed. It’s never been a better time to partner with Goway.”
Our travel advisor partners are always front of mind for Goway.
The company’s rebrand extends to a new logo, which the company says captures Goway’s forward-thinking spirit as a pioneer of globetrotting adventures over its 54-year history.
“It was a privilege to guide the rebranding of a company with such a storied legacy,” said Mitchell Fawcett, vice president of marketing at Goway. “Our new brand honors our rich history while defining a contemporary look [that] reflects Goway’s ambitious future.”
This digital transformation is a key step in Goway’s growth strategy, with more investments planned ahead of the company’s 55th anniversary in 2025.
This article was generated by AI, based on a press release distributed by Goway. It was reviewed by a TravelAge West editor.