Breaking into the upper echelons of the luxury fashion sphere is a feat that few new brands achieve. Dominated by heritage heavyweights – think Hermès, Chanel and Louis Vuitton – it’s a world burnished by decades of prestige, and patronised by big-name film stars, aristocracy and royalty.
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When then small screen teens, Ashley and Mary-Kate Olsen, established The Row back in 2006, not only was this world as impenetrable as ever, but the “celebrities launching their own fashion brands” club wasn’t exactly an aspirational one. But 18 years later, this logo-less label, which earlier this year made its official debut in The Lyst Index Top 20, rivals esteemed brands for desirability, with its sumptuous staples, lust-worthy accessories and exacting eye for detail.
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