Manchester United’s minority shareholder Brera Holdings is in talks to invest in recently relegated Serie A club Salernitana.
Journalist Gianluca Di Marzio understands the Italian club are currently reviewing their finances after finishing bottom of Serie A this season. This has led the club to search for new investment and this has led to Brera Holdings joining talks to takeover the club.
Brera Holdings is a company that focuses on ‘multi-club ownership’ in sports. Their name originates from the amateur football club Brera FC which they own and has earned the moniker of ‘the third club in Milan’.
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In 2023, the business bought a minority stake in United. They now own more than $100,000 worth of stock in the Reds.
After announcing their investment in United last summer, Brera Holdings CEO, Sergio Scalpelli said: “We believe that our strategic investment in Manchester United at this time has potential for value creation and eventual realization, and we look forward to briefing their board on ways to achieve that.” The model which Scalpelli refers to is ‘Social Impact Football’.
This approach is defined as building a global portfolio emerging football clubs with increased opportunities to earn tournament prizes, gain sponsorships, and provide other professional football-related consulting services. Where United fit into this model is unclear but with Sir Jim Ratcliffe and INEOS operating the sporting side of the business, they have the final say of the direction the club goes in on the field.
Along with minority stakes in United, Brera Holdings has also invested in football clubs in Macedonia, Mongolia and Mozambique.