Co-op is introducing a huge price changes across stores – and it could save shoppers money. Co-op has announced major price cuts across its stores with up to 54 fruit and veg lines seeing prices slashed, the supermarket retailer has confirmed.
The price cuts will be available to the supermarket chain’s “members”. Co-op Membership costs £1 to sign up to and there are currently five million members. The deals include Baby Potatoes with Seasoned Butter 360G reduced to £$1 from £1.80.
Other deals include Little Gem Lettuce 2(S) at 80p down from £1.20, Irresistible Cherry Tomatoes 225G at £1.85 rather than £2.25, Plums Punnet at £1.35 rather than the normal price of £1.65, Jersey Royal potatoes 750g reduced to £1.60 from £2 and Pink Lady Apples (4s) – Member price priced at £2.25 not £2.55.
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Rosie Bramley, Commercial Buying Manager, Co-op, said: “We know that quality, freshness and price are key when it comes to fruit and veg, and we are committed to creating ongoing and additional value for our member-owners. Our price investment is focused on great quality home-grown seasonal produce and further underpins Co-op’s commitment to backing British farmers and growers, while helping our members to make healthy choices, conveniently.”
Co-op has grown its membership to more than 5 million active member-owners, with a focus on increasing the number of member owners from 5 million to 8 million, by 2030. The new deals are set to include its long-standing ‘Fresh 3’ promotional offer and the price cuts will be rolled out in phases from this week.
The reductions across fresh produce will be up to 44% compared to former standard retail prices, and savings on average of nearly 20%. The store says: “Co-op’s £6.4m investment in this initiative is designed to showcase quality British seasonal offering and takes the total amount invested in its member price savings and lowering prices across everyday key essentials to more than £100m.”