“We’re proud to begin working with such an iconic global brand. Fender is known by consumers everywhere from fans to professional musicians, with each customer having a unique relationship with the brand and its products,” says Jason Grunberg, CMO at Bluecore.
“Our approach to identification and customer movement means that Fender will have the ability to recognise each individual shopper and customer, understand their individual affinities, and automate the right experiences.”
“Our strategy will deliver long-term value as well as the flexibility to meet the needs of their customers and partners in a way that aligns with specific near-term objectives.”
“We are pleased to partner with the Bluecore team, aligning closely around our growth objectives,” ays Jonni Murphy, Director, CRM at Fender.
“In our evaluation process, their strategic analysis and its suggestions for increasing customer engagement demonstrated their deep understanding of our business and their focus on identifying opportunities for sustainable growth.”
Fender says it will increase digital identification, retention, reactivation, and purchase frequency using Bluecore’s identification-based technology.
Together, the two companies will deliver relevant experiences that marry Bluecore’s patented approach that combines customer insight with Fender’s company and product data for richer, more effective marketing.
Bluecore’s team migrated the initial launch in four weeks with programme augmentations, including SMS and custom integrations for complete use case flexibility following.