A marketing company backed by Lord Ashcroft, the former Conservative Party treasurer, and the serial entrepreneur Luke Johnson is set to announce the acquisition of a digital partner to sporting assets including the Men’s T20 World Cup cricket and Formula 1 motor-sport.
Brave Bison, the Aim-quoted company run by the sons of the former Carlton Communications boss Michael Green, is expected to buy Engage Digital Partners for about £10 million in a cash-and-shares deal.
The acquisition, first reported by Sky News, would be the sixth since Oliver Green, executive chairman, and Theo Green, chief growth officer, took charge in 2020 and would expand the company, valued at £28 million, to a group employing 350 staff in London, Manchester, Australia, India and Singapore.
Previous acquisitions