Apple isn’t going to have a launch video for its forthcoming Mac announcements, so YouTuber Jon Prosser has made one anyway.
It’s chiefly a way to predict what Apple’s announcements will include, but it’s also quite lovingly made with mostly very successful attempts to look as if it’s been shot at Apple Park. Prosser stars as a character who is not named as Tim Cook, but unquestionably is.
Beyond the list of predictions, it’s this impersonation of Cook that works the best. Cook has a particular rhythm to his speech, and also quite a finite set of hand gestures to accompany them.
That cadence and those gestures are perfectly impersonated. The joke of the video is that a sentence will start in the way Cook would say it, such as “customers love the current design,” but ends with what he wouldn’t — “especially the notch.”
At times the joke falls a little flat, such as when a description of the M4 processor tails off into a line about “truly the best chippy Apple has ever shippy.”
But the “Tim Cook” segments in and around Apple Park are particularly well done.
A short segment with “our Senior Vice President of Software Engineering” is less successful. It has Prosser in a Craig Federighi-like wig admitting to having no news, and doing so in front of the only poorly rendered background.
As for what the video predicts Apple will release in its week of announcements, Prosser’s video says we’ll see:
- M4 MacBook Pro in Space Black with three Thunderbolt ports and 16GB RAM
- Apple claiming a 20% performance improvement over M3
- Redesigned and smaller Mac mini
- M4 24-inch iMac with 16GB RAM
- New USB-C Magic Keyboard, Magic Mouse, and Magic Trackpad
In line with all recent predictions, the only Mac getting a substantial redesign is the Mac mini. For everything else, Prosser says as Tim Cook, “so please enjoy that same design for even longer.”
There has been some doubt about the iMac getting an M4 update as it was last updated — to M3 — in November 2023. There’s also been a question of whether there will be a redesign, specifically to make a larger model, but there has been nothing concrete to suggest that.
Apple is of course not saying what the announcements will be, but the company has made it very clear that the week’s news will be about the Mac.
Previous rumors have also made it at least unlikely that the week’s news will include any word of an updated Mac Pro or Mac Studio. Those are still not expected until late 2025.