Liam Williams, creator of BBC comedy Ladhood, told Broadcast the job ad was “depressing”.
Jack Rooke, creator of Channel 4’s comedy Big Boys, said ITV was “neglecting to realise their most successful scripted projects have always been born out of real life human experience”.
He said: “Recent hits like Mr Bates Vs The Post Office and long running soaps like Coronation Street have quite literally shaped, reflected and changed our society, and they are shows built by real life writers, creating characters we have loved for decades.
“That is what ITV have always been good at. ITV and their channel executives should be further investing in creative writing talent to continue developing mainstream stories for audiences, as opposed to cost-cutting in de-humanising ways.”
A spokesperson for ITV said: “At ITV we are using AI tools to enhance and expand our creative and production processes.
“While nothing can replace the human creativity of our teams, we are exploring how GenAI can help our staff to work more efficiently and creatively and optimise our content for viewers.”