Accompanying champagnes, meanwhile, will range from £10 to as much as £75 for a glass of Louis Roederer Cristal. A quartet of cocktails have also been created for the Champagne bar including a Yum Yum Twist drink influenced by Greggs’ yum yum desserts.
It follows a similar stunt from the bakery chain last Christmas, when it launched ‘Bistro Greggs’, a pop-up restaurant – also in Fenwicks’ Newcastle store – pairing its baked goods with fine dining-style accompaniments.
Dishes included festive bake served with duck-fat roast potatoes, smoked pancetta, chestnuts and sprouts, and a Greggs’ steak bake served with creamy dauphinoise potatoes, green beans and sprinkling of almonds.
Greggs’ marketing stunts are not reserved to pop-up restaurants: the company recently launched a line of jewellery, featuring sausage roll earrings and a Greggs logo signet ring, and has also produced clothing in partnership with Primark.
The latest stunt comes on the back of a stellar few years for the chain, which has expanded rapidly across the country as the cost-of-living crisis has boosted demand for its affordable food.
There are currently more than 2,550 Greggs shops across the country and chief executive Roisin Currie has said she believes the chain could one day have more than 3,000. Its share price has surged by almost 22pc over the last year on the back of record profits.
While known for its sausage rolls and bakes, Greggs has begun selling more takeaway pizza and is keeping stores open longer into the evening in a bid to challenge more expensive rivals such as Dominos.