Friday, November 22, 2024

The one reason this winter basic keeps selling out

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By Sarah Fitzmaurice For Daily Mail Australia

22:48 15 May 2024, updated 22:56 15 May 2024



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An Australian fashion brand is struggling to keep a winter basic loved by influencers in stock, because it is proving so popular with many fans labelling the item the ‘best top, ever’. 

Mossman‘s iconic Brooklyn top has been praised by the likes of Elle Ferguson, Georgie Rafferty and Creator Katerina and shoppers are begging the brand to release it in additional colours. 

Shoppers love the winter basic so much because of how flattering the top is, thanks to the clever double layering of fabric, with many sharing that they ‘live’ in the item. 

Creative director and owner of the brand Deanna Depetro says she focuses on ‘fabrications and wearability’ and said that ‘being a Melbourne brand we know how cold it can get here in the Winter. The fact that the top is double layered is a huge bonus. It’s so warm it’s honestly like a thermal.’ 

Mossman’s iconic Brooklyn top has been praised by the likes of Elle Ferguson, Georgie Rafferty (pictured) and shoppers are begging the brand to release it in additional colours

The popular top also boasts thumb holes, a high round neckline, small size ribbing, long line body length and despite the double layering of fabric it is a light weight knit with small sized ribbing. 

Elle Ferguson described the top as ‘perfection’ and told her followers: ‘Public service announcement everyone needs to go and buy this Mossman top. Perfection! High neck, long sleeves and the fabric feels so good!’ 

The black and white versions of the top have sold out and are only currently available on pre-order but there are a number of new colours that have been added to the collection recently for shoppers to choose from. 

Elle Ferguson told her followers: ‘Public service announcement everyone needs to go and buy this Mossman top. Perfection! High neck, long sleeves and the fabric feels so good!
The black and white versions of the top have sold out and are only currently available on pre-order after the top proved a bestseller for the brand

The new shades include a pale pink, a natural oatmealburgundy, which Depetro said is ‘the colour of the season’  as well as navy and chocolate coming soon. 

Although fans of the brand were quick to praise the expanded palette available many were requesting even more colours to be added to the collection. 

Stylist Jess Ryan wrote: Please do red for the season! Love these tops. They’re constantly in the wash as I live in them!’ 

Cosy: The popular top also boasts thumb holes, a high round neckline, small size ribbing, long line body length and despite the double layering of fabric it is a light weight knit

Another fan wrote: ‘You keep delivering the best Brooklyn top colours and like i have said before The Brooklyn. Top. Best. Top. Ever. Made. I have both the black and the burgundy but after seeing these beautiful colours I will be purchasing more!’ 

At $129, the top isn’t cheap, but many shoppers have shared that since purchasing it has become a ‘staple’ in their wardrobe and despite considerable wear it a durable piece of clothing. 

Creator Katerina on TikTok shared: ‘PSA for the best basic black top in the history of black tops. The most flattering perfectly cut, cosy and warm just perfect winter staple. I bought it last year, it has been a staple in my wardrobe ever since and it has lasted perfectly.’ 

The new shades of the popular top include a vibrant pink, an oatmeal, a chocolate shade, classic navy and burgundy, which Depetro said is ‘the colour of the season’

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Mossman clothing has been known for its occasionwear for over 10 years but after a change in pace the brand has shifted focus and its key range is now the Essentials range. 

Since the collection’s launch, the Brooklyn top has been the stand out buy, incredibly popular with shoppers and influencers alike. 

Depetro said: ‘The top is a must-have in all wardrobes particularly with the new wave of importance around a capsule wardrobe. It partners easy wearing, functionality and fashion with the thumb hole detailing.’ 

The double layering fabric is so popular it has seen the brand release two other styles The Camden and The Soho, using the beloved material. 

To shop the Brooklyn top or for more information about Mossman, including its seasonal sale with up to 25 per cent off, click here.  

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