Building augmented reality glasses is “a journey”, a “blue ocean strategy”, a leap into new territory, says Evan Spiegel, the co-founder and chief executive of Snap.
Stuffing highly complex technology, not to mention batteries, into a wearable pair of frames is certainly a technological holy grail.
On Tuesday evening, Snap revealed the fifth generation of Spectacles, the first time they have been updated since 2021.
Katie Prescott tries out the new Spectacles
Despite the drawbacks — the weight and short 45-minute battery life — the latest version, uniting the digital and real worlds, is an impressive feat of engineering.
As it copes with a floundering share price, a challenging ad market, onerous regulation on social media and deep-pocketed competitors, some investors wonder if the loss-making company can afford to swim in