Friday, November 22, 2024

Oasis scrap dynamic pricing for remaining 2025 UK tour dates after huge backlash

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Oasis will not be implementing dynamic pricing in tomorrow’s ballot (Picture: Michal Augustini/REX/Shutterstock)

A few lucky Oasis fans received a precious ballot code in their inbox today for tomorrow’s added Wembley dates sale – and there will be no risk of dynamic pricing.

Metro.co.uk can reveal there is a new ticket price cap for the extra London dates – on September 27 and 28, 2025 – meaning dynamic pricing isn’t going to be an issue in tomorrow’s private sale.

These codes, which should have arrived by now (check your junk!) allow fans into tomorrow’s much-anticipated ballot for the Gallagher brothers’ added Wembley shows in their 2025 tour.

It is thought this will be the last chance to nab a ticket for Noel and Liam Gallagher’s historic comeback, which will be their first time performing together in 15 years.

There was an initial pre-sale ballot in August, which some lucky fans were invited to attend after many signed up for it. Those who were unsuccessful gave it another shot in the general sale which opened on Saturday August 31.

However, fans were left fuming as many waited in the queue for hours and hours, only to land on the purchasing page to find tickets priced at £355 – after being advertised for £150 – due to Ticketmaster’s dynamic pricing model which means costs fluctuate depending on demand.

Those who received a code today for tomorrow’s private ballot sale got an email which explained the process, and also promised tickets within the price range of £74.25 to £206.25 (with a £2.50 pre order charge).

A representative for Oasis has now confirmed to Metro.co.uk there will be no dynamic pricing in tomorrow’s sale.

The Gallagher brothers added two more dates and fans will pay a maximum of just over £200 for tickets (Picture: Dave Hogan/Getty Images)
This is the email Oasis fans got if they were successful in being selected for tomorrow’s ballot

This comes after Consumer group Which? called on Oasis and Ticketmaster to ‘do the right thing’ and refund fans hit by inflated ticket prices in the general sale.

Last week the Competition and Markets Authority (CMA) launched an investigation into Ticketmaster over the sale.

The CMA said its investigation would include how so-called ‘dynamic pricing’ may have been used and would scrutinise whether the sale of Oasis tickets by Ticketmaster may have breached consumer protection law.

Ticketmaster said it does not set concert prices and its website states this is down to the ‘event organiser’ who ‘has priced these tickets according to their market value’.

Oasis have previously stated that they had no involvement in the decision to implement dynamic pricing.

Tonight also marks the end of the Oasis 2025 dream for many empty-handed fans, as the ballot selection has now been completed, the official Oasis page announced earlier this evening.

Taking to social media, Oasis shared a post titled Wembley Additional Dates Private Ballot, which read: ‘Fans selected in the private ballot have now been contacted with on-site information and their code for the ticket sale.

The brothers are back after huge demand (Picture: Paul Bergen/Redferns)

‘Codes were sent via the email address associated with their Ticketmaster account and ballot registration.

‘Demand for these shows is unprecedented. A code does not guarantee tickets. Tickets will be sold on a first come first served basis.’

Fans lucky enough to get an email invite to the ballot were given a unique code and told there would be three separate private ticket sales on Saturday September 14 to reduce waiting times.

The email then gives ticket hopefuls their time slot, and adds: ‘We expect each sale to last approximately 1.5 hours. Your code will only be valid in this sale time.’

In a nod to the price controversy, it continued: ‘Tickets have been priced in advance by the tour from £74.25 to £206.25 (including fees), plus a per order charge of £2.75. Tickets are subject to availability.’

It then advises ballot entrants to visit Ticketmaster at the assigned time with one device only, and once through the queue they can input the code.

There is a cap on tickets in tomorrow’s ballot (Picture: Alberto Pezzali/NurPhoto/Shutter)

Tickets are also limited to two per code to give more fans the chance to get tickets.

Codes can only be used with the accompanying email address they are sent to, so have no cash value and are non-transferable.

Those seeking accessible tickets should call the Wembley access office on 0800 093 0824 with their code and email address.

While many must be waiting on tenterhooks for their assigned ticket window, many fans have taken to social media to express their disappointment at not getting an invite for what is thought to be the last round of ticket sales.

‘No luck again. In ballot 1. Or 8 hour wait or ballot 2. I give up,’ wrote @RobDonalds38035.

‘No code no luck for me,’ said @AlzTweets, while @PaddyWarburton said: ‘There must be a mistake, I don’t have a code.’

‘And there goes that dream…. ://’ said @TheLostttGirl_, as @denty2802 added: ‘No code, no hope, no point.’

Other unsuccessful fans seemed miffed not to get an email – though they were never guaranteed – as this ballot opportunity was only offered to those who had queued and failed to get tickets in the general admission sale in August.

‘Spent 6 hours in the queue on Ticketmaster, no email received. The shambles rolls on,’ said @Thakurbhaiyaa, as @decharding wrote: ‘Missed out ballot #1 then missed on general sale and now missed out on ballot #2.’

@katixmay shared: ‘Between our family (brother, mum, sister in law, my partner) none of us got selected for this ballot whereas someone my brother knows got 3 invites after using 4/5 different accounts to try get tickets.

‘Still feels like all this has been as much of a 💩 show as anticipated.’

@gbaigel said: ‘Unlucky again. I wasn’t willing to pay over £500 for average seats, so it must serve me right. At least I’ve seen them before I suppose.’

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