Monday, December 23, 2024

Will Topshop really return to the high street?

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It sold the first skinny jeans on the high street and saw Kate Moss pose in the window to launch her own collection. Three years after closing its doors post-Covid, is Topshop back?

Hold on to your Moto denim: the Danish retail group Bestseller — Asos’s largest investor — announced yesterday that it is buying a 75 per stake in Topshop (and Topman) from its owner, Asos, for £135 million, with Asos retaining the other 25 per cent. The brand will then relaunch with a standalone website. But will a newly revived topshop.com mean the high street’s beating heart returns in real life too?

“It is very early to say,” Asos’s chief executive, José Antonio Ramos Calamonte, told a press conference yesterday. “But [Bestseller] has

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