As anyone who has grappled with a 7,500-piece model of the Millennium Falcon can attest, building a modern-day Lego set requires creativity, trial and error and no small measure of patience. The same skills apply to manufacturing the company’s bricks.
For while using oil as the basis for making the billions of little studded blocks may have been uncontroversial back in 1946, when founder Ole Kirk Kristiansen bought his first plastic moulding machine, it is less acceptable for what has now grown to be the world’s biggest toy company.
Lego, still family-owned and based in Denmark, has been experimenting in recent years to find alternative sources that reduce its reliance on oil and other fossil fuels. Bosses have set a goal of having all of