Set to relaunch in autumn 2024, Ted Baker‘s ecommerce operations in the UK and Europe region will be managed by United Legwear & Apparel Co., Authentic announced this morning (28 August).
On 5 August, United Legwear & Apparel Co. also took on the design and manufacturing of Ted Baker branded men’s sportswear, golf and denim categories, alongside wholesale, concession and ecommerce for Ted Baker’s US and Canada operations.
Authentic global president for Sports and Lifestyle, Jarrod Weber, said: “We have had a strong start to our partnership with United Legwear and we couldn’t be more pleased to have a solid partner to continue Ted Baker’s story in the place where the brand began.
“United Legwear’s proven track record in translating global brands for the UK market makes them the ideal partner for expanding Ted Baker’s online presence in these important markets. Together, we are focused on executing a digital commerce strategy that ensures Ted Baker’s distinctive products continue to find their way into the closets of discerning consumers worldwide.”
United Legwear chief operating officer Chris Volpe said: “We are honored to partner with Authentic to relaunch Ted Baker’s e-commerce platforms in its birthplace.
“Ted Baker is a brand that resonates with consumers who value quality, design and individuality. Our goal is to create a seamless and engaging online shopping experience that exceeds the expectations of Ted Baker’s customers. We are confident that this relaunch will reignite excitement for the brand and set the stage for a bright and prosperous future.”
Ted Baker stores and concessions in the UK and Europe ceased trading on 20 August, after collapsing into administration in March.