Grace Beverley has accused talent agencies of charging “unfair” fees to people who create content on social media and is launching a low-cost AI assistant that she says can do the job instead.
The serial entrepreneur, writer, podcaster and influencer, who has three million social media followers globally, has teamed up with Jake Browne and Gary Meehan, the technology entrepreneurs, to create Retrograde.
It has built an artificial intelligence assistant to take the place of a talent agency for people publishing on social media who have straightforward transactions with brands. The software will automate the assessment of new sponsorship offers, negotiate the price and terms and send invoices, allowing the content creator to focus on their videos and posts. It will charge a 10 per