Nothing’s Phone 1 was rolled out on Monday, and users were hooked on its release as it marks the first budget-friendly smartphone for its sub-brand. The CMF phone has gained popularity recently due to two important features: modularity and customization, and users are given the flexibility to upgrade parts of their phones easily. The company is going ahead with a sub-brand meant for users looking for pocket-friendly options with the same features as a premium phone, and this is going to be the first time it is pivoting in this direction. The new smartphone, priced at $199, was launched yesterday and marked a new record with an astonishing sales figure.
CMF Phone 1 is creating quite the buzz for its record-breaking sales in the first 3 hours of launch
CMF is a sub-brand of Nothing company that was added up for budget accessories last year. This year, the company is extending its sub-category further by launching a new smartphone for budget-conscious consumers. The CMF Phone 1 was launched this Monday and went on sale on Friday, July 12, and the speed of sales set a new high record.
The company took it to X (formerly Twitter) to share how the CMF Phone even left the Nothing Phone (2a) behind with how quickly they sold out 100,000 units of the new smartphone. They happily shared the new record-breaking sales that the company made in just three hours by stating:
“CMF Phone 1 makes record breaking sales of 100,000 units in just 3 hours. Last time we achieved this number in 24 hours was with Nothing Phone (2a).”
The CMF Phone 1 was able to match the sales target of the Nothing Phone (2a), but the speed of the sale was almost eight times that of Phone 2(a), pointing towards the product being well-received in the value-based segment.
The co-founder of Nothing company, Akis Evengeldis, as reported by GSMArena, expressed her take on the incredible success by sharing how the market reception of the new product, which is so welcoming, signifies trust in the company’s focus on bringing a comprehensive experience for the consumers. In her statement:
Sales are never the end goal but the result of making great products loved by users – and we couldn’t be more grateful for the market reception and achieving this record-breaking result on the first day of sales.
The phone has a low price tag and a convenient modular design that allows users to change covers and accessorize, adding a personalized element to their budget phones. The CMF Phone 1 was announced at 10 a.m. local time in the UK, and the impressive sales time recorded might not include the potential sales for the U.S. market, given how it was very early for the consumers there. Considering this trend, we expect the new budget phone wave to stay for a while.