Sisters open first retail shop in Muir of Ord for innovative fashion retail business

An innovative fashion rental business has opened its first retail shop in Muir of Ord.

Located at The Railway Cottage in Muir of Ord, Ashlia will offer a curated collection of high-quality, eco-friendly dresses for rent, making luxury fashion accessible and environmentally responsible.

Ashlia was founded by sisters Lia and Ashlee, who share a passion for fashion and sustainability, with the support of their mother Carla, a seasoned fashion and business expert.

The family-run business aims to provide an eco-friendly alternative to traditional fashion, offering customers the opportunity to rent beautiful dresses for any occasion at a fraction of the cost of buying new.

“Our mission is to redefine elegance with a conscience,” said Lia, co-founder of Ashlia.

“We’re excited to open our doors and share our vision of sustainable fashion with the community. Our curated collection allows customers to enjoy luxury fashion while reducing their environmental impact.”

Ashlia’s unique business model not only promotes sustainability but also provides a cost-effective solution for those looking to wear designer dresses without the hefty price tag. By offering a diverse range of styles and sizes from UK 6-22, Ashlia ensures that every customer can find the perfect dress for their special occasion.

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