The search for the best swimsuit brands can leave you drowning in a sea of options, whatever time of year it is. But for 2024, the quest for beach and poolside excellence will be easier, because the best labels are all in one place: here. So if you’re lucky enough to be enjoying some spring sun this season, keep scrolling to see and shop our edit.
Some of the designers on our list of favourites have been creating swimwear for years, like Missoni, Eres, and Pucci. Others are notable emerging brands that deserve a closer look. Now is the time to add Matteau and Form and Fold to your swimwear collection. All of these brands are creating innovative styles with impeccable fits for all shapes and sizes – from sleek one-piece swimsuit designs to elaborate bikinis.
If you’re in need of a little packing inspiration, read on to discover the best swimsuit brands to bookmark and shop now.
Vogue’s best bikini brands at a glance
Minimalists will appreciate Hunza G’s sleek silhouettes. The ribbed fabric adds just enough detail, while the rich colourways make these timeless swimsuits feel like modern classics.
Ganni’s take on swimwear is pure Scandi chic. The brand has created bikinis and swimsuits rendered in its signature leopard print, which will make a sure-fire statement at the pool or on the beach.
Whistles jumped to the top of our swimwear wish list after the brand dropped its collaboration with The Longing. Our favourite style? It has to be the rust-coloured, underwired bikini, which is available in sizes 4 through to 20.
You can spot Marysia’s beautiful swimsuits from a mile away, thanks to the brand’s signature scallop-hem finishes.
Reina Ola’s designs range from skimpy printed bikinis to functional bathing suits that are tough enough for an all-day surfing session.
More is always more, especially when it comes to Pucci’s sprightly swimwear designs. Don’t stop at the one-pieces and bikinis. Have fun with a matching cover-up or sundress from the brand.
Marks & Spencer makes swimsuits that are as affordable as they are chic, with a refined, minimalist approach that means the pieces never look passé. Stock up here for sets to last a lifetime of lazy summer getaways.
As high-street buys go, Weekday swimsuits have the stylish appeal of pieces beyond their modest price tag; elevated by intricate strings, straps and contemporary cutouts.
Channel Baywatch-era Pamela Anderson in the chic simplicity of Bond-Eye, which offers vibrant basics that are made for people with a penchant for colourful style. Nodding to the ’90s with cool crop-tops and sporty silhouettes, shop here for bathing suits and bikinis with nostalgic appeal.
Just like its lingerie, Dora Larsen’s swimwear line offers minimal designs in delicious colourways. The range includes a variety of cuts in powder pink, baby blue and plum red – all equally fitting for a day in the sun.
Carly Warson and Stephanie Korn started this Australian brand to cater exclusively to women with larger busts. Sporty, functional pieces define the label, which creates swimwear for cup sizes D and above. The Melbourne-based label makes plunging bikini tops that sculpt the body perfectly.
Frills, florals and bow-ties – & Other Stories delivers what the label is loved for: playful styles, perfectly Instagram-friendly for all upcoming holidays.
Jade Swim proves that minimal doesn’t have to mean boring with its eye-catching one-shoulder designs and beautifully fine straps.
Not only does Arket’s swimwear tick all the sartorial boxes, some of the pieces are also made from recycled materials such as used PET bottles. Plus, it comes at prices that won’t break the bank.
Laser-cut patterns are a common detail seen across Alaïa’s ready-to-wear – and its swimwear offering comes with chic cut-outs, too. Meet Alaïa’s haute swim offering; ranging from high-waisted bikinis to plunge-neckline swimsuits. Très chic.
Ilona Hamer and Peta Heinsen, sister founders of Matteau, have mastered the art of creating simple swimsuit silhouettes. Whether you love a universally-flattering one-piece or a tried-and-true bikini, the label puts the emphasis on making sure each style offers a perfect fit.
Read more: The Best Swimwear To Set Your Sights On
Cos applies the same clean and directional design philosophy that defines its ready-to-wear to its swimwear, too. The result? Fuss-free and easy swimsuits.
The iconic knits from legendary fashion house Missoni are also available in swimsuit form. The striped and zig-zag pattern styles also come in bright colours and metallic finishes that embody the joys of summer.
If surfing and beach volleyball are on your summer agenda, keep Cover Swim’s designs in mind for all activities. The label sources sustainable materials and uses UV-protective fabrics in its designs.
Everlane’s sleek swimwear designs are perfect for minimalists. Plus, 82 per cent of the material used to create each swimsuit comes from recycled nylon.
The quality and fit of the swimsuits from the French label Eres is unmatched. With more than 40 years under its belt, the brand has mastered the art of creating the perfect one-piece, as well as comfortable, functional bikinis.
Jet set in style with a swimsuit from Lisa Marie Fernandez. The designs stand out and fit-wise, it’s like a glove, thanks to bonded stretch fabrics and textured materials.
The name pretty much says it all: Solid & Striped offers a beautiful roster of both plain and printed swimsuits. Details like keyholes and belts take the designs to the next level.
Fit and durability are both key factors for Australia-based label Bondi Born. The label’s figure-sculpting one-pieces and bikinis are made with chlorine-resistant fabrics that lengthen the lifespan of each design.
Here’s a label that believes beachwear should also be eye-catching. The shimmering two pieces are the stars of the show, but the brand’s cover-ups and accessories are equally good.
Melissa Odabash’s namesake label has expanded into ready-to-wear, but it’s the classic swimsuits with sophisticated details like buttons and laces that continue to win our hearts.
Haight swimsuits are versatile enough to wear in and out of the pool. Pair either one of these two stunning swimsuits with jeans, and you’re ready for dinner.
Romance is at the heart of Peony’s swimsuit designs. From the sweet florals to the dainty ruffles, each creation has playful flair.
Each Fisch suit is made from a regenerative nylon fabric that’s created from fishnets, and the beautiful designs are versatile enough to wear just about anywhere.
Evarae deals in consciously-produced swimsuits, high-quality fabrics, and sleek designs. Resortwear at its finest.
Since launching in 2012, Faithfull the Brand has placed importance on eco-conscious practices – and the label works closely with local artisans in Bali. The brand’s hand-crafted pieces are designed with lightness and wearability in mind.
Boteh creative director Amelia Mather has a natural flair for artisanal print and colour. With a nostalgic aesthetic that nods to decades past, each piece is also constructed with comfort in mind.
With several decades in the game, Norma Kamali is truly a fashion industry veteran. Her swimwear range? Cut to perfection, and in shades ranging from tonal shades to bright neons.
This label combines comfort and style. The brand’s fanbase is ever-growing, thanks to its refined, minimalist designs.
Looking for a form-fitting swimsuit, or high-waisted bikini bottoms and bandeau tops? Scandi label Toteme, founded by couple Elin Kling and Karl Lindman, offers numerous options.
Leslie Amon’s key-hole-detail swimsuits and short cap-sleeve bikinis typically sell out, but the designer doesn’t restock in an effort to limit overproduction. Once a design is sold-out, it’s gone forever.
With conscious practices at the forefront, Away That Day’s swimwear is ethically-made by small manufacturers in the UK and Europe. Not only are the pieces timeless, they are crafted from the most comfortable fabrics.