Business travel continues to chart a slow and steady return.
The sector still hasn’t experienced a full recovery from pre-pandemic years, but it’s on its way. In 2024, brands must keep an eye on the continued rise of live events and the influence of the youngest generation of workers.
Morning Consult’s business travel report Travel is Back in Business examines the attitudes, behaviors and expectations of business travelers.
Based on survey interviews with more than 2,200 U.S. adults, this report provides insight into how these consumers interact with the travel industry and what they want from brands.