What date is Amazon Prime Day 2024?
Amazon Prime Day 2024 will kick off at 00:00 on Tuesday 16 July and run until 23:59 on Wednesday 17 July. Throughout this two-day bonanza, Prime members will get access to a host of amazing deals with fast and free delivery.
New deals continue dropping throughout the event, too, with the best ones often saved for last. Our advice? Make sure you keep checking this page throughout the event for all the best price-cuts on the best running gear and tech.
How to sign up to Amazon Prime
Amazon Prime Day is an exclusive deals event for Prime Members only, so if you want to take advantage of the savings, you’ll need to sign up for a membership beforehand.
In the UK, Amazon Prime membership costs £8.99/month or £95/year. This gains you access to premium delivery options including next-day and named-day services, as well as Prime Video.
Alternatively, if you’ve never had a Prime subscription before, you can sign up to the free 30-day trial. If you choose this option, we’d recommend doing it just before the event kicks off. If it’s been over 12-months since your last free trial, you may be eligible for another.
Is Prime Day twice a year?
Amazon has been treating us in recent years, holding extra savings events alongside its main Prime Day event in July. In October 2022 and 2023, the retailer held a second savings event for its members, known as the Prime Early Access Sale. And earlier in March 2024, the Amazon Spring Sale took place over five days.
However, the biggest and best savings tend to be reserved for mid-summer — trust us, we’ve been covering these events for years and we always see the lowest prices on running watches, sports gels and more in July.