If anyone has looked at their pre-teen’s Christmas lists and wondered where in the world all the Barbies and slime has gone, only to be replaced with a lip mask or ugg boots, then you’re in the right place. Over the last year we have seen the emergence of the “Sephora kids” (once reserved for the privileged on social media) and a generation that expects every outfit to “Slay” because let’s face it, you are never more than six feet away from a photo opportunity (which I completely blame all of us for as we have insisted on taking photos of our little ones from the second they left the womb, too worried we may miss a moment of us making perfect memories…)
Over the last few weeks I have seen countless messages on Facebook mum groups asking about what they should buy their tweens and 10 year-olds, from checking if the moisturiser they claim to NEED will hurt their skin or if buying a hoverboard is really a good idea (the answer is a resounding no FYI). I have also seen many bedraggled parents being dragged around different department stores with their offspring, who used to wear exactly what was put out for them and now responding with, “That’s not really my style anymore.” And when I say parents, I obviously mean me. It seems generation Alpha knows exactly what they want and it doesn’t quite involve Santa and he’s toy makers anymore. PSA, maybe if Santa knows what’s good for him he will head to Sephora instead or read my ultimate guide for your beauty-obsessed tween and teen here.
If you’re one of these parents then you’re in the right place. Read on to find bargain buys for under £10 which will score you major brownie points as well as some sensible skincare solutions for those experiencing all the hormones.